Cloud Marketplaces
& GTM

Launchpoint for ISVs: Marketplace Enablement
Solution by Sela in partnership with Suger.io

What are the AWS, Google Cloud and Microsoft Azure marketplaces?

AWS Marketplace, Google Cloud Marketplace, and Microsoft Azure Marketplace are powerful digital storefronts provided by the leading cloud service providers. They serve as central hubs where Independent Software Vendors (ISVs) and SaaS providers can showcase, sell, and deploy their software solutions directly to a massive customer base using the respective cloud platforms. These marketplaces streamline the procurement process, allowing customers to easily discover, subscribe to, and deploy software with a few clicks, often leveraging their existing cloud billing accounts and commitments.

Why should ISVs take their products to the Cloud Marketplaces?

Accelerated Growth & Faster Sales Cycles: 
Marketplaces streamline procurement, enabling customers to buy your solution quickly and bypass lengthy sales processes—shortening the time from interest to revenue.

Increased Visibility & Expanded Reach: 
Listing your solution on a marketplace provides instant access to the cloud provider’s global customer base, greatly expanding your reach to new customers and regions that are otherwise hard to access.

Simplified Procurement & Billing: 
Customers can use their existing cloud commitments and billing accounts to purchase your solution, streamlining the buying process and making it more budget-friendly for enterprises.

Seamless Monetization & Flexible Pricing: 
Marketplaces support flexible pricing models—subscriptions, usage-based billing, and private offers—letting you tailor your solution to customer needs and monetize it effectively.

Leverage Trusted Ecosystems:
By being part of these trusted cloud ecosystems, your solution gains credibility and can benefit from the cloud provider’s brand recognition and security standards.

How Sela Helps You Launch on AWS Marketplace, Azure Marketplace and GCP Marketplace

As an AWS Premier Certified Partner, Google Cloud Managed Services Provider (MSP), and Microsoft Azure Managed Services Partner, Sela is your trusted guide for simplifying your Marketplace journey. We support you through every step—from strategic planning to technical integration and go-live. Whether you’re targeting a single marketplace or pursuing a multi-cloud strategy, we’ve got you covered. Our Marketplace Enablement solution includes:

Architecture Assessment & Solution Readiness

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Seamless Migration

Product Creation & Pricing Strategy

Streamlined Technical Integration

Validation, Reviews & Publishing

Key Benefits of Launching with Sela.

Increase Revenue

Reach new customers that only procure through AWS Marketplace, Azure Marketplace, or Google Marketplace.

Improve Close Rates

Remove blockers and close more deals with frictionless marketplace-native purchasing.

Move Upstream

Land enterprise deals by aligning with AWS, Microsoft and Google standards and enabling co-sell.

Access Incentives

Access AWS, Microsoft or GCP funding, incentives, and accelerate your go-to-market.

Reduce Engineering Lift

Suger.io enables in-app monetization with minimal engineering effort.

Funded FTR

Get expert guidance through the Foundational Technical Review (FTR).

Cloud Marketplaces & GTM