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As Panoply’s customer base increased, the amount of data it needed to handle also began increasing. 
About: Fetcherr
Industry: Software development
Number of employees: 150

Fetcherr develops AI-driven solutions for the airline industry. Specializing in dynamic pricing and market forecasting, Fetcherr’s core product, the Generative Pricing Engine (GPE), leverages the Large Market Model (LMM) to optimize revenue and operational efficiency. Fetcherr’s technology empowers airlines to make real-time, data-driven decisions, ensuring a competitive edge and sustainable growth.

With Sela by their side, Fetcherr cut their cloud storage costs by around 50%. This reduction was a massive accomplishment, especially since they attribute roughly half of their cloud spend to storage.

Once cloud operating costs began to drop, Fetcherr’s product pricing model followed suit. The company could finally introduce more competitively priced solutions to customers without cutting corners on innovation or performance quality. The technical issues that used to take developers months to solve now take days.

“Sela helps developers do their job more easily,” Schatzberg said. “Instead of developers needing to understand what the problem is and trying to find the knowledge to fix it, Sela helps us understand how to solve the problem and connects us with the right experts.”

“We’re even discussing bringing in a data architect through Sela. They’re so diverse — it’s like having a Swiss army knife in your back pocket.”

Conclusion

Combining Private Link + WAF + a Self-hosted CI/CD agent  provides an enterprise-grade architecture without the enterprise-grade price tag. For the vast majority of organizations, this represents the perfect “sweet spot” between security and cost optimization.
If your strict regulatory compliance mandates that the compute infrastructure itself cannot be multi-tenant at the hardware level, ASE remains the only path. For everyone else, this is the way forward.

majority of organizations, this represents the perfect “sweet spot” between security and cost optimization.
If your strict regulatory compliance mandates that the compute infrastructure itself cannot be multi-tenant at the hardware level, ASE remains the only path. For everyone else, this is the way forward.

What’s Next?
If you are looking for secure ways to connect your App Service to on-premises resources but do not have a VPN Gateway or ExpressRoute available, there is another powerful alternative.